{"title":"解锁弹性和绩效：协作式社交媒体整合对运营、营销和销售的动态影响","authors":"Severina Cartwright, Juneho Um, Iain Davies","doi":"10.1108/scm-05-2024-0310","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The purpose of this study is to theoretically hypothesise and empirically explore the relationships between operations and supply chain management (O&SCM) and marketing/sales (OMS) collaboration, social media (SM) usage, organisational resilience and performance. This paper considers how collaboration through SM can enhance organisational resilience capability and performance.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>A survey was conducted among 395 organisations in the UK. Structural equation modelling was applied to test the research hypotheses.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The empirical findings of this study support the significant mediating role of O&SCM–OMS collaborative activities through internal and external SM for better organisational resilience, capability, cost efficiency, customer-focused and business performance. This also extends to exploring differences based on product versus service industries.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Through empirical research, the findings contribute to the theoretical development and managerial guidance on O&SCM–OMS collaboration and resilience capability by emphasising the strategic deployment of SM across functions through the lens of contingency theory and resource-based view.</p><!--/ Abstract__block -->","PeriodicalId":30468,"journal":{"name":"Supply Chain Management Journal","volume":"49 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Unlocking resilience and performance: the dynamic impact of collaborative social media integration in operations, marketing and sales\",\"authors\":\"Severina Cartwright, Juneho Um, Iain Davies\",\"doi\":\"10.1108/scm-05-2024-0310\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>The purpose of this study is to theoretically hypothesise and empirically explore the relationships between operations and supply chain management (O&SCM) and marketing/sales (OMS) collaboration, social media (SM) usage, organisational resilience and performance. This paper considers how collaboration through SM can enhance organisational resilience capability and performance.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>A survey was conducted among 395 organisations in the UK. Structural equation modelling was applied to test the research hypotheses.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>The empirical findings of this study support the significant mediating role of O&SCM–OMS collaborative activities through internal and external SM for better organisational resilience, capability, cost efficiency, customer-focused and business performance. This also extends to exploring differences based on product versus service industries.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>Through empirical research, the findings contribute to the theoretical development and managerial guidance on O&SCM–OMS collaboration and resilience capability by emphasising the strategic deployment of SM across functions through the lens of contingency theory and resource-based view.</p><!--/ Abstract__block -->\",\"PeriodicalId\":30468,\"journal\":{\"name\":\"Supply Chain Management Journal\",\"volume\":\"49 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-12-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Supply Chain Management Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/scm-05-2024-0310\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Supply Chain Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/scm-05-2024-0310","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Unlocking resilience and performance: the dynamic impact of collaborative social media integration in operations, marketing and sales
Purpose
The purpose of this study is to theoretically hypothesise and empirically explore the relationships between operations and supply chain management (O&SCM) and marketing/sales (OMS) collaboration, social media (SM) usage, organisational resilience and performance. This paper considers how collaboration through SM can enhance organisational resilience capability and performance.
Design/methodology/approach
A survey was conducted among 395 organisations in the UK. Structural equation modelling was applied to test the research hypotheses.
Findings
The empirical findings of this study support the significant mediating role of O&SCM–OMS collaborative activities through internal and external SM for better organisational resilience, capability, cost efficiency, customer-focused and business performance. This also extends to exploring differences based on product versus service industries.
Originality/value
Through empirical research, the findings contribute to the theoretical development and managerial guidance on O&SCM–OMS collaboration and resilience capability by emphasising the strategic deployment of SM across functions through the lens of contingency theory and resource-based view.
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