重复评论的负面效应：通过信息线索多样性探讨其对后续评论质量的影响

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-11-28 DOI:10.1016/j.jbusres.2024.115096

Tiange Yu , Bowen Wang , Qiang Ye , Wenjun Sun

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引用次数: 0

摘要

来自回头客的评论被认为是非常有用和有影响力的。这些重复评论，定义为重复用户在重复购买后在同一商家/产品评论部分发布的非首次评论，经常出现在各种平台上（如Italki， Verbling， Freelancer和Fiverr）。然而，检查和处理显示这些评论的潜在负面后果同样至关重要。本研究采用混合方法设计，结合二手数据和实验数据分析，研究综述源重复如何影响后续综述及其潜在机制。研究结果表明，显示来自重复来源的评论往往会提供有限种类的信息线索，这导致它们在激励后续用户撰写高质量评论方面效果不佳。此外，管理层的回应调节了上述影响，使得信息线索多样性的中介作用对于在发布前收到同一商家回复的用户更弱。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The negative effect of displaying repeated reviews: Exploring its influence on subsequent review quality through information cue variety

Reviews from repeat customers are recognized as being highly helpful and influential. These repeated reviews, defined as the nonfirst reviews posted by a repeat customer on the same merchant/product review section after repurchasing, frequently appear on various platforms (e.g., Italki, Verbling, Freelancer and Fiverr). However, it is equally crucial to examine and address the potential negative consequences of displaying these reviews. This study employs a mixed-method design with secondary and experimental data analysis to examine how review source repetition impacts subsequent reviews and the underlying mechanism. The findings suggest that displaying reviews from repetitive sources tends to provide a limited variety of information cues, which consequently makes them less effective in inspiring subsequent users to write high-quality reviews. Additionally, the management response moderates the above impact such that the mediating effect of information cue variety is weaker for users who have received a response from the same merchant before posting.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.