媒体扫盲干预对针对青少年的体重控制产品数字营销的影响。

IF 2.5 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY
Li-Chuan Lin, Fong-Ching Chang, Tzu-Fu Huang, Tai-Yu Chen, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang, Hsueh-Chih Chen
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引用次数: 0

摘要

本研究旨在评估媒体素养教育干预对青少年对数字营销体重控制产品的反应的影响,重点关注媒体素养、说服阻力效能和购买意向。研究采用准实验设计,涉及台湾高雄市一所市立高中的326名11年级学生,其中干预组189人,对比组137人。研究于 2023 年进行,干预组参与了基线和后续评估,并参加了四节 50 分钟的媒体素养课程,而对比组仅完成了基线和后续评估,并接受了标准教学。结果表明,媒体素养干预对青少年的概念、态度和批判性媒体素养,以及与体重控制产品的数字营销相关的说服抵制效能都有积极影响。然而,在购买意向方面没有观察到明显的效果。总之,媒体素养干预可以有效提高青少年的媒体素养和抵制劝说的能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents.

This study aimed to evaluate the effects of a media literacy education intervention on adolescents' responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326 11th-grade students from a municipal high school in Kaohsiung City, Taiwan, with 189 students in the intervention group and 137 in the comparison group. Conducted in 2023, the intervention group participated in baseline and follow-up assessments and attended four 50 min media literacy sessions, while the comparison group completed only baseline and follow-up assessments with standard instruction. The results indicated that the media literacy intervention had positive effects on adolescents' conceptual, attitudinal, and critical media literacy, as well as their persuasion resistance efficacy in relation to digital marketing of weight-control products. However, no significant effect was observed on purchase intention. In conclusion, media literacy interventions can effectively enhance adolescents' media literacy and their ability to resist persuasion.

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来源期刊
Behavioral Sciences
Behavioral Sciences Social Sciences-Development
CiteScore
2.60
自引率
7.70%
发文量
429
审稿时长
11 weeks
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