非二元社交媒体用户对真实的非二元社交媒体影响者的看法

IF 9 1区心理学 Q1 PSYCHOLOGY, EXPERIMENTAL

Computers in Human Behavior Pub Date : 2024-11-12 DOI:10.1016/j.chb.2024.108498

Madison Meston, David E. Williams

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引用次数: 0

摘要

本文探讨了品牌与非二元群体建立联系的一种真实方式，非二元群体是一个未得到充分研究和服务的受众群体。为了更好地代表这一群体，本研究首次调查了非二元社交媒体影响者（SMIs）在填补这一空白方面可能发挥的作用。本研究采用解释性现象学分析法，对非二元社交媒体用户进行了访谈，了解他们对非二元社交媒体影响者的看法、想法和感受。研究发现了三个首要主题：（1）关注非二元SMIs的动机；（2）非二元SMIs的受欢迎程度因素；（3）非二元SMIs对社区的代表作用。研究结果可与现有文献进行配对，为未来针对非二元群体的影响者营销研究提供基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Perception of non-binary social media users towards authentic non-binary social media influencers

This paper explores an authentic way for brands to connect with the non-binary community, an understudied and underserved audience. With a call for better representation, this study is the first to investigate what role non-binary social media influencers (SMIs) may play in filling this gap. Using Interpretative Phenomenological Analysis, non-binary social media users were interviewed on their perceptions, thoughts, and feelings of non-binary SMIs. Three superordinate themes were discovered: (1) Motivations for following non-binary SMIs, (2) Popularity Factors of non-binary SMIs, and (3) Representation of the community through non-binary SMIs. The findings may be paired with existing literature to provide a basis for future research on influencer marketing to the non-binary community.

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来源期刊

Computers in Human Behavior Multiple-

CiteScore

19.10

自引率

4.00%

发文量

381

审稿时长

40 days

期刊介绍： Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.