传播信息!随机规范宣传活动对居民节水的影响

IF 2.6 3区 经济学 Q1 ECONOMICS
Jose D. Lopez-Rivas
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引用次数: 0

摘要

本文报告了基于规范的宣传活动对居民用水的直接影响和溢出效应。我采用两阶段随机饱和设计来产生和测量公用事业内部的干扰。公用事业单位内的一部分家庭被锁定为定期报告的接收对象,他们会将自己的用水量与邻居的平均用水量进行比较,而其他家庭则不被锁定,以衡量溢出效应。我发现,与对照组相比,目标家庭和溢出家庭的用水量都有所下降,平均降幅分别为 8.2% 和 5.6%。我还发现,活动的效果取决于公用事业中目标家庭的数量、反馈频率、基线用水量以及与其他直接接受治疗家庭的距离。这些发现揭示了利用社会影响和规范来培养对环境负责的行为的有效性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Spreading the word! Effects of a randomized normative informational campaign on residential water conservation
This paper reports the direct and spillover effects of a norm-based informational campaign on residential water usage. I follow a two-stage randomized saturation design to produce and measure interference within utilities. A percentage of households within utilities is targeted to receive periodic reports comparing their usage to neighbors' average, while the rest are left untreated to measure spillover effects. I find targeted and spillover households reduced their water usage compared to the control group, with average reductions of 8.2 % and 5.6 %, respectively. I also find that the campaign’s effects depend on the number of targeted households within a utility, the feedback frequency, baseline water usage, and the proximity to other directly treated households. The findings shed light on the efficacy of leveraging social influence and norms to foster environmentally responsible behaviors.
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来源期刊
CiteScore
5.40
自引率
0.00%
发文量
41
期刊介绍: Resource and Energy Economics provides a forum for high level economic analysis of utilization and development of the earth natural resources. The subject matter encompasses questions of optimal production and consumption affecting energy, minerals, land, air and water, and includes analysis of firm and industry behavior, environmental issues and public policies. Implications for both developed and developing countries are of concern. The journal publishes high quality papers for an international audience. Innovative energy, resource and environmental analyses, including theoretical models and empirical studies are appropriate for publication in Resource and Energy Economics.
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