Beyond risk preferences in sequential decision-making: How probability representation, sequential structure and choice perseverance bias optimal search

Sequential decision-making, where choices are made one after the other, is an important aspect of our daily lives. For example, when searching for a job, an apartment, or deciding when to buy or sell a stock, people often have to make decisions without knowing what future opportunities might arise. These situations, which are known as optimal stopping problems, involve a risk associated with the decision to either stop or continue searching. However, previous research has not consistently found a clear connection between individuals’ search behavior in these tasks and their risk preferences as measured in controlled experimental settings. In this paper, we explore how particular characteristics of optimal stopping tasks affect people’s choices, extending beyond their stable risk preferences. We find that (1) the way the underlying sampling distribution is presented (whether it is based on experience or description), (2) the sequential presentation of options, and (3) the unequal frequencies of choices to reject versus to accept significantly bias people choices. These results shed light on the complex nature of decisions that unfold sequentially and emphasize the importance of incorporating context factors when studying human decision behavior.