寻根 "游客的个人遗产体验:认知-情感-联想扩展模型

IF 7.6 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Tao Huang , Yang Zhang
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引用次数: 0

摘要

本研究采用了认知-情感-联想(CAC)模型的分析框架,以探讨游客对其游览的历史景点的认知和情感反应。这种方法考虑了游客如何看待他们的祖居地、他们对祖居地的关心程度以及他们返回祖居地或向他人推荐祖居地的可能性。本研究通过实证检验了感知到的存在真实性、地方依恋和忠诚度之间的关系。具体来说,本研究根据 CAC 模型重点研究了这类游客所感受到的神圣感如何影响他们的行为。访问山西省大槐树纪念园的寻根游客回答了一组结构化问题。结果显示,寻根游客感知到的存在真实性极大地影响了他们对地方的依恋和忠诚。寻根游客的神圣感调节了他们对地方依恋关系的存在真实性感知,因此神圣感越高的寻根游客对地方依恋关系的感知越强。寻根游客的神圣感调节了他们对地方依恋的忠诚度关系,因此神圣感较高的寻根游客对地方依恋的忠诚度关系更强。本研究为大槐树寻根祭祖园提供了规划建议。通过关注游客的个体感受,了解寻根游客的依恋形成过程,提高其忠诚度,对寻根旅游目的地的营销和开发具有重要的促进作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
‘Roots’ tourists' personal heritage experience: An extended cognitive-affective-conative model
The analytical framework of the cognitive-affective-conative (CAC) model was utilized in this study to explore the cognitive and emotional responses of tourists to the historical places they visit. This approach considers how tourists perceive their ancestral place, how much they care about it, and how likely they are to return or recommend it to others. The relationships among perceived existential authenticity, place attachment, and loyalty were empirically tested. Specifically, this study focused on how the sacredness that such tourists feel affects their behavior according to the CAC model. Roots tourists who visited the memorial garden in Shanxi Province, called Dahuaishu, answered a set of structured questions. The results revealed that the existential authenticity perceived by roots tourists significantly influenced their place attachment and loyalty. Roots tourists' sense of sacredness moderated the perceived existential authenticity of their place attachment relationship such that there was a stronger relationship for roots tourists with a higher sense of sacredness. Roots tourists’ sense of sacredness moderated place attachment in their loyalty relationship, such that there was a stronger relationship for roots tourists with a higher sense of sacredness. This study provides planning suggestions for the Dahuaishu Ancestor Memorial Garden. It is important for the marketing and development of roots tourist destinations to promote tourism by paying attention to the individual feelings of tourists, understanding the process of attachment formation of roots tourists, and enhancing their loyalty.
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来源期刊
CiteScore
13.30
自引率
8.40%
发文量
177
审稿时长
45 days
期刊介绍: Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.
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