培养青少年：儿科护肤品营销中的道德考量。

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-11-03 DOI:10.1111/pde.15796

Monisha Madhumita, Subitchan Ponnarasu

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引用次数: 0

摘要

在当今爱美的文化中，儿童越来越成为护肤品营销的目标，这引起了人们对道德问题的极大关注。儿童采用以抗衰老和美白为重点的护肤程序的趋势影响了他们的心理健康和自尊，往往强加了难以企及的美丽标准。数字时代的营销行为经常违反国际商会（ICC）的《负责任营销传播框架》。护肤品营销中的差异对中低收入国家儿童的影响尤为严重。迫切需要制定严格的法规、加强媒体扫盲教育和道德营销实践，以保护年轻消费者，优先考虑他们的福祉和尊严。

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Nurturing Youth: Ethical Considerations in Pediatric Skincare Marketing.

In today's beauty-obsessed culture, children are increasingly targeted by skincare marketing, raising significant ethical concerns. The trend of children adopting skincare routines focused on anti-aging and skin lightening impacts their mental health and self-esteem, often imposing unattainable beauty standards. Marketing practices in the digital age frequently violate the International Chamber of Commerce (ICC) Framework for Responsible Marketing Communication. Disparities in skincare marketing particularly affect children in low- and middle-income countries. There is an urgent need for stringent regulations, enhanced media literacy education, and ethical marketing practices to safeguard young consumers and prioritize their well-being and dignity.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.