ChatGPT 个性化的幽默推荐

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2024-10-31 DOI:10.1016/j.annals.2024.103857

Jeong Hyun Kim , Jungkeun Kim , Tae Hyun Baek , Changju Kim

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引用次数: 0

摘要

本研究探讨了由 ChatGPT 生成的个性化和幽默回复对旅游推荐的接受度和满意度的影响。研究 1A、1B 和 1C 一致表明，当 ChatGPT 提供个性化而非幽默的回复时，访问意向和推荐满意度明显更高。研究 2 调查了回复类型对访问意向的影响，发现当参与者被告知推荐代理是人类时，推荐满意度并不显著。研究 3 表明，参与者使用 ChatGPT 的经验调节了效果，参与者的认知需求影响了他们对个性化回复的接受程度。研究 4 展示了不同来源的个性化方法，包括偏好匹配和定制推荐风格。

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ChatGPT personalized and humorous recommendations

This study examines the impact of personalized and humorous responses generated by ChatGPT on the acceptance of and satisfaction with travel recommendations. Studies 1A, 1B, and 1C consistently indicate that visit intention and recommendation satisfaction were significantly higher when ChatGPT provided personalized rather than humorous responses. Study 2 investigates the effects of response type on visit intention and finds that recommendation satisfaction was not significant when participants were informed that the recommendation agent was human. Study 3 indicates that participants' usage experience with ChatGPT moderated the effects and that participants' need for cognition influenced their acceptance of personalized responses. Study 4 demonstrates different personalization methods from various sources, including preference-matching and tailored recommendation styles.

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.