绿色营销战略导向的驱动因素：中小企业所有者-管理者视角

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services Pub Date : 2024-10-19 DOI:10.1016/j.jretconser.2024.104130

Lay Peng Tan , Riza Casidy , Denni Arli

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引用次数: 0

摘要

中小型企业（SME）占全球企业总数的 90% 以上，因此在应对气候变化方面至关重要。在上层理论的基础上，本研究从中小企业所有者/管理者的角度研究了绿色战略营销导向（SGMO）的驱动因素。通过对美国 426 家中小企业的所有者/管理者进行调查，发现中小企业所有者/管理者的生物圈价值观通过感知竞争优势对 SGMO 产生积极影响，进而影响企业绩效。报告还指出，利益相关者的压力感知、行为控制感知和风险感知是影响 SGMO 及其驱动因素之间关系的关键边界条件。

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Drivers of strategic green marketing orientation: An SME owner-manager perspective

Small and Medium-Sized Enterprises (SME) are crucial in addressing climate change as they constitute more than 90% of global businesses. Building on the upper echelons theory, this study examines the driver of strategic green marketing orientation (SGMO) from the perspective of SME owner/manager. Through a survey involving 426 SME owners/managers in the United States, it reveals that SME owners/managers’ biospheric values positively influence SGMO via perceived competitive advantage, which in turns influence business performance. It also identifies perceived stakeholder pressures, perceived behavioral control, and perceived risks as key boundary conditions on the relationship between SGMO and its drivers.

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.