Supporting inclusive debate on Advanced Air Mobility: An evaluation

Advanced Air Mobility (AAM) is being progressed, yet evidence suggests low levels of public salience and minimal debate. Efforts to engage the public have been framed around achieving acceptance made with little clarity of the potential impacts and benefits. This paper analyses an approach which sought to overcome low interest and to make technical information accessible to a general audience. The research used virtual reality (VR) to represent AAM technologies in public spaces proximal to where participants lived. During a second phase of research, additional supporting materials (an animation, a short game, and a recorded presentation) were developed to respond to gaps in understanding. The research was undertaken at five sites in England (N = 603). The representativeness of the sample is analysed, and the value of the VR, additional materials, and siting of the research are reviewed. Drawing upon detailed responses to open questions, the extent of meaningful involvement is explored showing how the additional supporting materials increased the depth of understanding amongst participants.