TikTok 上的灾难流:研究 2023 年毛伊岛野火期间的社交媒体危机传播、公众参与和情绪反应

IF 4.1 3区 管理学 Q2 BUSINESS
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引用次数: 0

摘要

TikTok 等短视频分享平台在让公众亲身经历自然灾害、分享信息和协调同伴主导的救灾工作方面发挥着重要作用。随着 TikTok 等新兴平台提供身临其境的体验式内容,数字故事在激发公众参与和情感方面的作用仍未得到充分探索。本研究借鉴了叙事说服理论和视觉叙事文献,提出了一个综合框架来研究 TikTok 视频的讲故事者、视觉框架和数字呈现特征,以预测以社交为媒介的公众参与和对最近的自然灾害(2023 年毛伊岛野火)的情绪反应。研究采用视觉内容分析和计算方法,分析了 526 个 TikTok 视频和 59,950 条相关评论。结果表明,视听的生动性始终能预测所有三种类型的灾难参与。相比之下,讲故事人的类型、讲故事的框架和其他表现特征对 TikTok 上的信息消费意向、信息分享意向和情绪反应的预测不一致。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire
Short video-sharing platforms, such as TikTok, play a significant role in allowing the public to experience natural disasters vicariously, share information, and coordinate peer-led disaster relief efforts. With emerging platforms like TikTok providing experientially immersive content, the role of digital storytelling in stimulating public engagement and emotions remains underexplored. Drawing from narrative persuasion theory and visual storytelling literature, the current study proposes an integrated framework to examine the storyteller, visual frame, and digital presentation characteristics of TikTok videos in predicting social-mediated public engagement and emotional reactions surrounding a recent natural disaster, the 2023 Maui Wildfire. Using visual content analysis and computational methods, the study analyzed 526 TikTok videos and 59,950 associated comments. Results showed that audiovisual vividness consistently predicted all three types of disaster engagement. In contrast, storyteller type, storytelling frame, and other presentation characteristics inconsistently predicted information consumption intention, information sharing intention, and emotional reactions on TikTok.
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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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