学术图书馆的利益相关者沟通:对年度报告和 Instagram 的探讨

IF 2.5 3区 管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
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引用次数: 0

摘要

年度报告是展示透明度和与利益相关者沟通的机会。本文对一所州立大学系统的图书馆年度报告和 Instagram 账户进行了探索性内容分析。研究人员对内容和结构中的共同主题进行了归纳,形成了年度报告的原型格式。这些原型阐明了受众、目的、内容和设计在开发具有凝聚力的产品过程中的相互作用。研究结果表明,图书馆忽视了在 Instagram 和年度报告之间重新利用内容的机会。为年度报告收集的信息可为 Instagram 帖子提供量身定制的内容,而 Instagram 帖子又可将感兴趣的受众引向完整的年度报告。最后,还将分享研究人员发现的改善与利益相关者沟通和互动的最佳实践和策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Stakeholder communication in academic libraries: An exploration of annual reports and Instagram
Annual reports are an opportunity to demonstrate transparency and communicate with stakeholders. This article presents an exploratory content analysis of library annual reports and Instagram accounts in a state university system. The researchers synthesized common themes in content and structure developing archetypal formats of annual reports. These archetypes clarify the interplay between audience, purpose, content and design in developing a cohesive product. Findings indicate that libraries are neglecting opportunities to repurpose content between Instagram and annual reports. Information collected for the annual report provides content that can be tailored for Instagram posts, which in turn directs interested audience members to the full annual report. Finally, the best practices and strategies to improve communication and engagement with stakeholders identified by the researchers will be shared.
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来源期刊
Journal of Academic Librarianship
Journal of Academic Librarianship INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
5.30
自引率
15.40%
发文量
120
审稿时长
29 days
期刊介绍: The Journal of Academic Librarianship, an international and refereed journal, publishes articles that focus on problems and issues germane to college and university libraries. JAL provides a forum for authors to present research findings and, where applicable, their practical applications and significance; analyze policies, practices, issues, and trends; speculate about the future of academic librarianship; present analytical bibliographic essays and philosophical treatises. JAL also brings to the attention of its readers information about hundreds of new and recently published books in library and information science, management, scholarly communication, and higher education. JAL, in addition, covers management and discipline-based software and information policy developments.
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