利用基于代理的建模扩展和探索超级扩散器模型

IF 4.9 1区文学 Q1 COMMUNICATION

Communication Research Pub Date : 2024-10-22 DOI:10.1177/00936502241285574

Christopher J. Carpenter, Shannon M. Cruz, Reed M. Reynolds

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引用次数: 0

摘要

根据超级扩散者模型的预测，如果招募超级扩散者（连接者、说服者和专家）来推广新行为，就能加速新行为的扩散。我们提出了一个扩展模型，根据网络结构和其他网络成员特征的不同，这些特征的重要性也有所不同。我们通过模拟一个基于代理的模型来评估这些所提议的调节因素的合理性，在这个模型中，每个调节因素都会随着那些最初播种行为的超级扩散者特质的变化而变化。对这些模拟结果的分析表明，许多（但不是全部）预测都得到了支持，同时还出现了一些令人惊讶的结果，为未来的实证研究提供了建议。

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Expansion and Exploration of the Superdiffuser Model With Agent-Based Modeling

The superdiffuser model predicts that the diffusion of a new behavior can be accelerated if superdiffusers (people who are connectors, persuaders, and mavens) are recruited to promote the behavior. We propose an expanded model where the importance of these traits varies by network structure and other network member characteristics. We assessed the plausibility of these proposed moderators using a simulation of an agent-based model in which each moderator was varied along with the superdiffuser traits of those initially seeded with the behavior. Analysis of the results of those simulations showed support for many, but not all, of the predictions as well as several surprising results that are suggestive for future empirical research.

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来源期刊

Communication Research COMMUNICATION-

CiteScore

17.10

自引率

0.00%

发文量

期刊介绍： Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.