新闻即服务:平板新闻服务如何影响订户保留率和长期盈利能力

IF 5.2 1区 文学 Q1 COMMUNICATION
Su Jung Kim, Edward Malthouse, Yayu Zhou, Penelope Abernathy
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引用次数: 0

摘要

随着广告收入的减少,报业面临着增加受众收入的挑战。虽然新闻机构必须为读者提供高质量的新闻报道,但他们也必须为读者提供更多的信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Journalism as a Service: How Tablet News Service Influences Subscriber Retention and Long-Term Profitability
With the decline of advertising revenue, the newspaper industry faces the challenge of increasing audience-supported revenue. While news organizations must provide quality journalism to their reade...
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来源期刊
Digital Journalism
Digital Journalism COMMUNICATION-
CiteScore
11.20
自引率
24.10%
发文量
103
期刊介绍: Digital Journalism provides a critical forum for scholarly discussion, analysis and responses to the wide ranging implications of digital technologies, along with economic, political and cultural developments, for the practice and study of journalism. Radical shifts in journalism are changing every aspect of the production, content and reception of news; and at a dramatic pace which has transformed ‘new media’ into ‘legacy media’ in barely a decade. These crucial changes challenge traditional assumptions in journalism practice, scholarship and education, make definitional boundaries fluid and require reassessment of even the most fundamental questions such as "What is journalism?" and "Who is a journalist?" Digital Journalism pursues a significant and exciting editorial agenda including: Digital media and the future of journalism; Social media as sources and drivers of news; The changing ‘places’ and ‘spaces’ of news production and consumption in the context of digital media; News on the move and mobile telephony; The personalisation of news; Business models for funding digital journalism in the digital economy; Developments in data journalism and data visualisation; New research methods to analyse and explore digital journalism; Hyperlocalism and new understandings of community journalism; Changing relationships between journalists, sources and audiences; Citizen and participatory journalism; Machine written news and the automation of journalism; The history and evolution of online journalism; Changing journalism ethics in a digital setting; New challenges and directions for journalism education and training; Digital journalism, protest and democracy; Journalists’ changing role perceptions; Wikileaks and novel forms of investigative journalism.
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