Negotiating Prejudice and Equality: Analysing Gender and Sexuality Discourse Among Supporters of Populist Radical Right Message in Switzerland and Finland

Research on gender, sexuality and the populist radical right has revealed the contradictory positions of such parties and politicians regarding gender issues. However, less is known about the perspective of laypeople on these matters. This study focuses on supporters of a radical right populist message and analyses how prejudice is constructed in populist gender discourse. Analysing interview material from two countries, Finland (n = 55) and Switzerland (n = 33), this study adopts a discursive–rhetorical approach and identifies six key discursive practices: radical supporters of gender equality, privileged gender and sexual minorities, assimilating individuals as exceptions, sexual minorities excluded from normality, the unprejudiced self distanced from the discriminating party and the self aligned with the rational party. First, this study sheds light on supporters' constructions of equality, gender and feminism in contemporary discourse. Second, our discursive–rhetorical analysis shows how different categorisation strategies are used in negotiating prejudice. Third, the study further complements existing research on gender populism by examining gender issues from the demand side, illustrating the appeal of radical right populist ideology among voters. We conclude that discursive category constructions and exceptions allow including, excluding and delegitimising gender and sexual minorities and their supporters while distancing and aligning oneself with (un)prejudiced positions in gender discourse. Please refer to the Supporting Information section to find this article's Community and Social Impact Statement.