不仅仅是味道游客认知评价对葡萄酒旅游完全满意度的影响

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2024-10-11 DOI:10.1002/jtr.2797

Xi Wang, Jie Zheng, Yi Luo

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引用次数: 0

摘要

随着游客对独特体验的追求，葡萄酒旅游越来越受欢迎。本研究调查了有形和无形因素对游客葡萄酒旅游满意度的影响。免费取消、多语言支持、导游、服务动物、品尝费用和茶点对满意度有正面影响，而 COVID-19 测量、更大的团队和更多的品尝则有负面影响。评论中的积极情绪与较高的满意度相关，而消极情绪则会降低满意度。这项研究有助于人们了解葡萄酒旅游业，并为经营者提高满意度和改革大流行后的行业提供启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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More Than Taste: Effects of Visitor's Cognitive Appraisal on the Complete Satisfaction of Wine Tourism

Wine tourism is gaining popularity as visitors seek unique experiences. This study investigated the effects of tangible and intangible factors on visitors' satisfaction with wine tourism. Free cancellation, multi-language support, tour guides, service animals, tasting fees, and refreshments positively affected satisfaction, while COVID-19 measures, larger groups, and more tastings had negative impacts. Positive emotions in reviews correlated with higher satisfaction, while negative emotions lowered it. The research contributes to understanding wine tourism and provides insights for operators to improve satisfaction and reform the industry post-pandemic.

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.