提高旅行分享中的感知有用性：文本-图片内容中构想层面一致性的作用

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2024-10-08 DOI:10.1016/j.jhtm.2024.09.015

Huili Yan , Yuzhi Wei , Hao Xiong

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引用次数: 0

摘要

本研究以构想水平理论和心理模拟理论为基础，探讨了在旅游分享中，分享类型、图片信息丰富程度和旅游活动之间的一致性如何影响文本-图片内容的感知有用性。两个实验的结果表明：放松（挑战）型旅游活动与可行性（可取性）分享相一致，能显著提高感知有用性；对于放松型活动，可行性分享伴随丰富的图片信息，能提高感知有用性；在放松（挑战）型活动中，可行性（可取性）分享与丰富（苍白）图片信息之间的交互作用受过程（结果）模拟的中介。这项研究不仅加深了对用户生成内容营销的理论理解，还提出了针对这一领域的实用策略。

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Enhancing perceived usefulness in travel sharing: The role of construal-level congruence in text-image content

Based on construal level theory and mental simulation theory, this study explores how the congruence between sharing type, pictorial richness, and tourism activity in travel sharing influences the perceived usefulness of text-image content. The findings from two experiments demonstrate that: aligning relaxing (challenging) tourism activities with feasibility (desirability) sharing significantly enhances perceived usefulness; for relaxing activities, feasibility sharing accompanied by rich pictorial information improves perceived usefulness; in relaxing (challenging) activities, the interaction between feasibility (desirability) sharing and rich (pallid) pictorial information is mediated by process-focused (outcome-focused) simulation. This research not only deepens theoretical understanding of user-generated content marketing but also proposes practical strategies targeted at this area.

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.