‘Harsh’ SoMa vs ‘Beige’ Castro: The cross-modal construction of contrasting femininities in queer San Francisco

The study of gender in sociolinguistic variation has long concerned the ways linguistic variables pattern with binary gender identities like male and female, with the implicit assumption that masculine individuals will use variants that index masculinity, and feminine individuals will use variants that index femininity. The emerging field of trans linguistics has built upon insights from queer linguistics and challenged the idea that there must be a one-to-one correspondence between linguistic variants and gender identities. Studies of transgender speakers have illuminated that indexing gender is a process of bricolage, where multiple variables collaborate, and only one needs to index gender in a particular way for the speaker's overall semiotic construction to carry that gendered meaning. Here, I investigate cross-modal bricolage, by exploring how visual gender presentation and three different linguistic variables come together to construct contrasting feminine styles among San Francisco drag queens. Linguistic patterns and aesthetic choices illuminate that bricolage involves a semiotic division of labor, in which only some signs (or modalities) need to index gender to give the overall style that gendered meaning. Concurrently, other signs can contribute qualia to a style's overall qualic cloud, that distinguish the style from others in the semiotic landscape. This exploration illuminates the role of the body in conditioning the indexical potential of linguistic signs, destabilizes monolithic essentializations of trans linguistic practice, and acknowledges the varied ways that gender non-normative identity can manifest across communities.