在线旅行社还是基于区块链的平台？

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2024-10-03 DOI:10.1016/j.annals.2024.103846

Guang-Xin Gao , Jian-Wu Bi

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引用次数: 0

摘要

在线旅行社已被大多数酒店用来吸引顾客。然而，高昂的佣金和未经验证的评论降低了酒店的合作意向。基于区块链的平台具有独特的优势，其区块链采用成本较高，可以替代性地提供点对点预订服务。本文研究了酒店对在线旅游平台的选择策略、区块链采用条件以及基于区块链平台的影响。结果表明，区块链边际成本、佣金率和顾客对在线评论的不信任感知值对酒店的决策有很大影响。尽管基于区块链的平台可以为酒店和顾客创造双赢局面，但由于其不完善且成本高昂，因此并未得到广泛应用。令人担忧的是，在线旅游平台在竞争市场中存在失效效应，从而导致非均衡。

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Online travel agency or blockchain-based platform?

Online travel agency has been used by most hotels to attract customers. However, hefty commissions and unverified reviews reduce hotels' cooperation intentions. Armed with unique advantages, blockchain-based platforms with higher blockchain-adoption costs can alternatively offer peer-to-peer booking service. This paper investigates the hotels' choice strategies on online travel platforms, blockchain-adoption conditions, and effects of blockchain-based platform. The results show that marginal blockchain cost, commission rate and customers' perceived distrust value of online reviews have great influence on the hotels' decisions. Although blockchain-based platforms can create win-win situations for hotel(s) and customers, they are not widely available as it is considered imperfect and costly. Alarmingly, there exists an invalidation effect of online travel platforms in a competitive market, resulting in non-equilibrium.

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.