{"title":"政策意识如何影响消费者对乘用车的偏好?一项来自中国的研究","authors":"","doi":"10.1016/j.tranpol.2024.09.014","DOIUrl":null,"url":null,"abstract":"<div><div>To reduce energy consumption and carbon emissions in the transportation sector, various incentives for promoting electric vehicle (EV) uptake have been implemented worldwide. However, little attention has been given to how individuals perceive EV-related policy incentives, and a knowledge gap may reduce the effectiveness of these incentives. The aim of this study is to discern how a deep understanding of fiscal incentives can also contribute to greater environmental benefits and how green product-related policy awareness is formed in developing countries. Taking a newly released purchase tax exemption for EVs in China as an example, this study compares consumer preferences over certain attribute levels of vehicles with and without detailed policy information via a randomized group design. A best‒worst scaling profile case experiment is embedded to elicit consumer preferences and detailed information about a newly released vehicle emission standard is also provided to avoid a knowledge gap on this regulation. The result shows that compared to the group without detailed policy information, those with information about tax exemption caps are significantly less attracted to hybrid EVs, larger sized and cheap vehicles. Heterogeneous preferences are observed for the attribute levels. Income level, family size and uncertain are found to be associated with various preference through a latent class logit model. A full understanding of the tax exemption policy with caps may raise the preference for battery EVs among individuals with higher income levels and more confident with their choice, and reduce the preference for large cars among individuals from relatively larger families in particular. Self-reported knowledge about this tax exemption policy and the released vehicle emission standard is also examined before the experiment. The results indicate that the awareness of fiscal policies is greater than the awareness of the emission regulation. Individuals who are less risk averse, have higher household income levels, are from regions with more fluently standard language use, or are male are found to have a deeper understanding of these policy incentives. To enhance individual’s greener vehicle related policy awareness and further shape their preference towards sustainable consumption, employing social media to transmit policy information and improving confidence in greener vehicle uptake among target populations through well designed policy incentives, especially in less developed regions might be important for developing countries.</div></div>","PeriodicalId":48378,"journal":{"name":"Transport Policy","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2024-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How does policy awareness impact consumer preferences for passenger vehicles? A study from China\",\"authors\":\"\",\"doi\":\"10.1016/j.tranpol.2024.09.014\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>To reduce energy consumption and carbon emissions in the transportation sector, various incentives for promoting electric vehicle (EV) uptake have been implemented worldwide. However, little attention has been given to how individuals perceive EV-related policy incentives, and a knowledge gap may reduce the effectiveness of these incentives. The aim of this study is to discern how a deep understanding of fiscal incentives can also contribute to greater environmental benefits and how green product-related policy awareness is formed in developing countries. Taking a newly released purchase tax exemption for EVs in China as an example, this study compares consumer preferences over certain attribute levels of vehicles with and without detailed policy information via a randomized group design. A best‒worst scaling profile case experiment is embedded to elicit consumer preferences and detailed information about a newly released vehicle emission standard is also provided to avoid a knowledge gap on this regulation. The result shows that compared to the group without detailed policy information, those with information about tax exemption caps are significantly less attracted to hybrid EVs, larger sized and cheap vehicles. Heterogeneous preferences are observed for the attribute levels. Income level, family size and uncertain are found to be associated with various preference through a latent class logit model. A full understanding of the tax exemption policy with caps may raise the preference for battery EVs among individuals with higher income levels and more confident with their choice, and reduce the preference for large cars among individuals from relatively larger families in particular. Self-reported knowledge about this tax exemption policy and the released vehicle emission standard is also examined before the experiment. The results indicate that the awareness of fiscal policies is greater than the awareness of the emission regulation. Individuals who are less risk averse, have higher household income levels, are from regions with more fluently standard language use, or are male are found to have a deeper understanding of these policy incentives. To enhance individual’s greener vehicle related policy awareness and further shape their preference towards sustainable consumption, employing social media to transmit policy information and improving confidence in greener vehicle uptake among target populations through well designed policy incentives, especially in less developed regions might be important for developing countries.</div></div>\",\"PeriodicalId\":48378,\"journal\":{\"name\":\"Transport Policy\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2024-09-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transport Policy\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0967070X24002658\",\"RegionNum\":2,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transport Policy","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0967070X24002658","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
How does policy awareness impact consumer preferences for passenger vehicles? A study from China
To reduce energy consumption and carbon emissions in the transportation sector, various incentives for promoting electric vehicle (EV) uptake have been implemented worldwide. However, little attention has been given to how individuals perceive EV-related policy incentives, and a knowledge gap may reduce the effectiveness of these incentives. The aim of this study is to discern how a deep understanding of fiscal incentives can also contribute to greater environmental benefits and how green product-related policy awareness is formed in developing countries. Taking a newly released purchase tax exemption for EVs in China as an example, this study compares consumer preferences over certain attribute levels of vehicles with and without detailed policy information via a randomized group design. A best‒worst scaling profile case experiment is embedded to elicit consumer preferences and detailed information about a newly released vehicle emission standard is also provided to avoid a knowledge gap on this regulation. The result shows that compared to the group without detailed policy information, those with information about tax exemption caps are significantly less attracted to hybrid EVs, larger sized and cheap vehicles. Heterogeneous preferences are observed for the attribute levels. Income level, family size and uncertain are found to be associated with various preference through a latent class logit model. A full understanding of the tax exemption policy with caps may raise the preference for battery EVs among individuals with higher income levels and more confident with their choice, and reduce the preference for large cars among individuals from relatively larger families in particular. Self-reported knowledge about this tax exemption policy and the released vehicle emission standard is also examined before the experiment. The results indicate that the awareness of fiscal policies is greater than the awareness of the emission regulation. Individuals who are less risk averse, have higher household income levels, are from regions with more fluently standard language use, or are male are found to have a deeper understanding of these policy incentives. To enhance individual’s greener vehicle related policy awareness and further shape their preference towards sustainable consumption, employing social media to transmit policy information and improving confidence in greener vehicle uptake among target populations through well designed policy incentives, especially in less developed regions might be important for developing countries.
期刊介绍:
Transport Policy is an international journal aimed at bridging the gap between theory and practice in transport. Its subject areas reflect the concerns of policymakers in government, industry, voluntary organisations and the public at large, providing independent, original and rigorous analysis to understand how policy decisions have been taken, monitor their effects, and suggest how they may be improved. The journal treats the transport sector comprehensively, and in the context of other sectors including energy, housing, industry and planning. All modes are covered: land, sea and air; road and rail; public and private; motorised and non-motorised; passenger and freight.