微型特许经营在支持撒哈拉以南非洲能源行业女性零售商方面的作用：多哥 Mivo Energie 网络的案例

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services Pub Date : 2024-10-03 DOI:10.1016/j.jretconser.2024.104091

Komlanvi Elom Gbetchi , Rozenn Perrigot

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引用次数: 0

摘要

发展中国家的女企业家对可持续发展计划的成功至关重要。然而，作为零售商，这些妇女面临的困难往往使她们无法成为这些计划的真正参与者。本文基于对在多哥销售能源产品的 Mivo Energie 公司的案例研究，以及对该公司总部员工和女性微型特许经营者的 26 次访谈，重点介绍了微型特许经营如何通过为非洲女性零售商提供专业技能、品牌、援助、人际关系和共同价值观来为她们提供支持。这项研究为有关发展中国家妇女零售业和微型特许经营实践的文献做出了贡献。

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The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo

Women entrepreneurs in developing countries are essential to the success of sustainability development programs. However, as retailers, these women face difficulties that often prevent them from being real players in these programs. Based on a case study of Mivo Energie which distributes energy products in Togo and 26 interviews with staff at the headquarters and women micro-franchisees, this article highlights how micro-franchising supports women retailers in Africa by providing them with know-how, a brand, assistance, human relationships and shared values. This research contributes to the literature on women's retailing in developing countries and to the practice of micro-franchising.

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.