钱包鼓了，礼物多了：经济限制对送礼数量-质量权衡的影响

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-10-09 DOI:10.1016/j.jbusres.2024.114998

Tianhui Fu , Yan Wang , Jing Jiang , Lu (Lucia) Meng

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引用次数: 0

摘要

在消费环境中，消费者经常会在数量和质量之间做出权衡。本研究通过经济限制这一新颖的前因，探讨了消费者在送礼时如何以及为何会在数量和质量之间做出权衡。通过五项研究，我们发现，在为他人购买礼物时，经济拮据的消费者会表现出对高量选择的更大偏好（研究 1A-2B）。这种效应受到 "怕丢面子 "和 "注重有形性 "的影响（研究 3）。我们的研究结果为有关经济约束、面子管理理论和礼品赠送的文献做出了贡献。

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wallet sore, gifts galore: The impact of financial constraints on quantity–quality tradeoffs in gift-giving

Consumers often make tradeoffs between quantity and quality in consumption contexts. This study examines how and why consumers make such quantity–quality tradeoffs in the gift-giving domain with the novel antecedent of financial constraints. Across five studies, we find that when purchasing gifts for others, financially constrained consumers exhibit a greater preference for high-quantity options (Studies 1A–2B). This effect is serially mediated by fear of losing face and tangibility focus (Study 3). Our findings contribute to the literature on financial constraints, face management theory, and gift-giving.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.