周末(键盘)勇士:NFL 和大学橄榄球球迷在社交媒体消费和生产方面的差异

IF 3.2 1区 文学 Q1 COMMUNICATION
J.C. Abdallah, Zachary W. Arth
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引用次数: 0

摘要

体育迷往往是最有激情的球迷群体,而社交媒体的使用会强化他们的情感,无论是在表达情感还是消费内容方面。足球迷是美国体育文化中一个独特的群体,但在这个群体中,这些行为的差异有多大?本稿件采用社会认同方法,分析了球队认同和球迷认同在大学橄榄球和国家橄榄球联盟(NFL)球迷的社交媒体消费和生产中的作用程度。共有 586 名球迷参与了调查,调查内容包括受访者对球队和球迷的认同,以及社交媒体消费、创建和分享行为。结果表明,与美国橄榄球联盟的球迷相比,大学橄榄球队的球迷普遍认同他们喜爱的橄榄球队的其他球迷,他们消费、创建和分享社交媒体的频率更高、强度更大。大学球迷和国家橄榄球联盟球迷之间的主要差异包括:球迷认同预示着社交媒体消费和创建,而球队认同则预示着大学球迷和国家橄榄球联盟球迷的社交媒体分享。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Weekend (Keyboard) Warriors: Differences in Social Media Consumption and Production Between NFL and College Football Fans
Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which team identification and fan identification played a role in the social media consumption and production in college football and National Football League (NFL) fans. A total of 586 fans responded to a survey that examined respondent’s team and fan identification, as well as social media consumption, creation, and sharing behaviors. Results indicated that college football fans generally identified with fellow fans of their favorite football team and consumed, created, and shared social media more frequently and with greater intensity than their NFL counterparts. Key differences between college football and NFL fans included fan identification predicted social media consumption and creation, while team identification predicted social media sharing among both college and NFL fans.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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