叙述或事实：疫苗宣传的两种途径。

IF 3.1 2区医学 Q1 COMMUNICATION

Journal of Health Communication Pub Date : 2024-10-02 Epub Date: 2024-09-25 DOI:10.1080/10810730.2024.2408289

Freddie J Jennings, Rebecca B Leach, Brandon Lawson, Elizabeth Welch, Anna Gentry, Sarah Buechner

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引用次数: 0

摘要

本研究调查了事实性信息和叙述性信息在促进 COVID-19 疫苗接种信息观看者的宣传意图方面的效果。在使用 Qualtrics 在线软件进行的在线后测实验中，参与者（N = 323）被随机分配到与信息类型相关的四个条件之一（即事实型、叙述型、两者兼有型、对照型）。最终模型显示，两种类型的信息都能产生宣传效果，但通过两种不同的影响途径。此外，事实证明，同时包含事实和叙述的信息比只包含叙述或只包含事实的信息更有效。

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Narrative or Facts: Two Paths to Vaccine Advocacy.

The current study investigated the effectiveness of factual and narrative messages in promoting advocacy intentions among viewers of COVID-19 vaccination messaging. In an online posttest only experiment on Qualtrics online software, participants (N = 323) were randomly assigned to one of four conditions related to type of messaging (i.e. factual, narrative, both, control). The final model revealed that both types of messages work in generating advocacy but through two distinct influential pathways. Moreover, a message containing both facts and a narrative proved to be more effective than a message containing only a narrative or only facts.

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来源期刊

Journal of Health Communication Multiple-

CiteScore

5.60

自引率

4.50%

发文量

期刊介绍： Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.