通过交互式美食体验，真实性维度和顾客知识会影响整体真实性和再次光顾意向吗？民族餐厅透视

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-10-01 DOI:10.1016/j.ijhm.2024.103941

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引用次数: 0

摘要

真实性被广泛认为是民族餐厅成功的关键因素。本研究通过调节美食体验，探讨了真实性维度和顾客知识对阿曼民族餐厅整体真实性和重访意向的影响。研究采用实证主义方法，从阿曼民族餐厅的 330 名顾客那里收集了数据。真实性的所有维度（氛围、食物、服务和价格）都对再次光顾意向产生了积极影响。同时，经验证据证明，顾客知识对顾客的真实性感知和重游意向有显著的积极影响。美食体验调节了整体真实性与再次光顾意向之间的关系。除真实自我外，整体真实性对真实性维度重访意向的影响具有中介作用。本研究为有关真实性和顾客知识对民族餐厅成功的重要性的文献做出了贡献。它为阿曼的餐厅经理和营销人员提供了有价值的见解。

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Do authentic dimensions and customer knowledge affect overall authenticity and revisit intention via interacting gastronomic experience? Perspective on ethnic restaurants

Authenticity has been widely acknowledged as a pivotal determinant in the success of ethnic restaurants. This study explores the influence of authentic dimensions and customer knowledge on the overall authenticity and revisits intention of Omani ethnic restaurants by moderating the gastronomic experience. Using a positivist approach, data were collected from 330 customers of Omani ethnic restaurants in Oman. All dimensions of authenticity (atmosphere, food, service, and price) have a positive influence on revisit intention. Concurrently, empirical evidence substantiates that customer knowledge significantly and positively impacts customers' perceptions of authenticity and revisit intention. Gastronomic experience moderates the association between overall authenticity and revisit intention. Overall authenticity mediates the influence of authenticity dimensions revisit intention, except true to self. The study contributes to the literature on the importance of authenticity and customer knowledge in the success of ethnic restaurants. It provides valuable insights for restaurant managers and marketers in Oman.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.