塑造数字奢侈品感知：网站设计中曲率的影响

IF 10.9 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2024-09-26 DOI:10.1016/j.tourman.2024.105059

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引用次数: 0

摘要

以设计为导向的研究在塑造酒店业的未来方面发挥着举足轻重的作用，因为它们直接影响着客人体验、运营效率甚至品牌形象。本研究率先探索了字体和边角弧度--网站平面设计中不可或缺的两个元素--如何通过享乐价值和可读性影响数字品牌中的奢华感。我们利用一个模拟的豪华酒店网站，通过一项有 182 名参与者参加的实验，考察了边角和字体弧度的影响。结果显示1）圆角和字体都能提高网站的享乐价值；2）圆角字体能提高网站的可读性；3）享乐价值和可读性能显著提升奢华感；4）尖角能提高奢华感。我们建议豪华酒店将尖角和圆角字体结合使用，因为尖角能增强豪华感，而圆角字体能提高可读性和保值性。这种方法兼顾了品牌识别性、功能性和数字愉悦感。

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Shaping digital luxury perception: The impact of curvature in website design

Design-oriented studies play a pivotal role in shaping the future of hospitality, as they directly influence guest experience, operational efficiency, and even brand identity. This research pioneers the exploration of how font and corner curvature—two indispensable elements of website graphic design—affect the perception of luxury in digital branding through hedonic values and readability. Utilizing a mock-up luxury hotel website, we examined the effects of corner and font curvature through an experiment with 182 participants. The results show that: 1) both rounded corners and fonts increase the site's hedonic value, 2) rounded fonts improve readability, 3) hedonic value and readability significantly enhance luxury perception, and 4) sharp corners improve luxury perception. We recommend a combination of sharp corners and rounded fonts for luxury hotels, as sharp corners enhance luxury perception while rounded fonts improve readability and hedonic values. This approach balances brand identity with functionality and digital pleasure.

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.