Habib Jalilian, Rahim Khodayari-Zarnaq, Hojjat Rahmani, Leila Torkzadeh
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引用次数: 0
摘要
本研究旨在利用重要性-绩效分析法（IPA）分析伊朗医疗旅游的绩效。在这项横断面研究中，共招募了 596 名来自西亚国家（伊拉克、阿塞拜疆、科威特、卡塔尔、巴林、阿曼、叙利亚、黎巴嫩、阿曼、沙特阿拉伯和也门）的医疗游客，他们将于 2020 年到伊朗的医疗中心接受医疗服务。数据收集采用了标准的 IPA 问卷。受访者在所有三个属性（医疗治疗和服务属性、目的地属性和旅游特定属性）方面的 IP 差距均为负值。受访者对医疗和服务属性的重视程度最高。与医疗和服务属性相关的 IP 差距最大。调查结果表明，伊朗旅游业在许多领域表现不佳。旅游业管理者和利益相关者应采取有用的策略，改善那些重要性高而表现不佳的领域。
Medical Tourism Attribute Competitiveness: An Importance–Performance Analysis
This study aimed to analyze the performance of medical tourism in Iran using importance–performance analysis (IPA). In this cross-sectional study, five hundred ninety-six medical tourists from West Asian countries (Iraq, Azerbaijan, Kuwait, Qatar, Bahrain, Oman, Syria, Lebanon, Oman, Saudi Arabia, and Yemen) referring to health centers to receive medical services in Iran in 2020 were recruited. A standard IPA questionnaire was used for data collection. IP gaps were negative in all three attributes (medical treatments and service attributes, destination attributes, and tourism-specific attributes). Respondents attached the highest importance to medical treatments and service attributes. The highest IP gap was related to medical treatments and service attributes. The results highlighted that the Iranian tourism industry is not performing well in many areas. Tourism managers and stakeholders should adopt useful strategies for improving those areas with high importance and low performance.
期刊介绍：
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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