"从资本理论、TPB 和 SCCT 的综合模型视角看发展中国家商科学生的数字创业意向"

Q1 Business, Management and Accounting
Hiriyanna Gangadhara , J.P. Senthil Kumar
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引用次数: 0

摘要

本研究旨在通过运用资本理论、计划行为理论(TPB)和社会认知职业理论(SCCT)模型,调查影响商科研究生建立数字创业企业的数字创业意向(DEI)的前因。研究采用定量和便利抽样方法,通过在线问卷从印度卡纳塔克邦的商科毕业生中收集了 564 份自我报告的初步调查数据。采用偏最小二乘结构方程模型(PLS-SEM)分析调查数据,并对假设进行实证检验。研究结果表明,数字创业能力、数字创业知识、数字创业自我效能感、数字创新认知、主观规范、信息技术文化、感知行为控制和社交媒体影响等前因对数字创业者的 DEI 态度有显著影响。因此,数字创业教育和数字创业榜样对数字创业态度的影响并不明显。此外,商科学生的数字创业态度对创建基于数字技术的初创企业的数字创业意向有重要影响。这些研究发现和结果将有助于政府、学院教育部门、大学和社会支持系统制定有关技术和创业教育系统的框架和政策,并在印度背景下创建数字创业生态系统。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
“Integrated model perspective of capital theory, TPB and SCCT towards determines business students' digital entrepreneurial intention in developing country context”

The current research studies aim to investigate antecedents that influence business graduate students' digital entrepreneurial intention (DEI) to establish digital start-up ventures by employing the capital theory, theory of planned behaviour (TPB) and social cognitive career theory (SCCT) model. Using quantitative and convenience sampling methods, 564 self-reported primary survey data were collected through an online questionnaire from business graduates in Karnataka, India. Partial least squares structural equation modelling (PLS-SEM) was employed to analyse survey data and empirically test the hypothesis. Findings suggest that digital entrepreneurial competence, digital entrepreneurial knowledge, digital entrepreneurial self-efficacy, digital innovative cognition, subjective norms, information technology culture, perceived behaviour control and social media influence antecedents significantly influence digital entrepreneurial attitudes towards DEI. Hence, digital entrepreneurial education and digital entrepreneurial role models are insignificant in influencing digital entrepreneurial attitudes towards DEI. Furthermore, business students' digital entrepreneurial attitudes significantly influence digital entrepreneurial intention towards creating digital-based start-up ventures. These research findings and results will contribute to governments, collegiate education departments, universities, and societal supporting systems to develop a framework and policies regarding technical and entrepreneurial education systems and create digital start-up ecosystems in the Indian context.

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来源期刊
Journal of High Technology Management Research
Journal of High Technology Management Research Business, Management and Accounting-Strategy and Management
CiteScore
5.80
自引率
0.00%
发文量
9
审稿时长
62 days
期刊介绍: The Journal of High Technology Management Research promotes interdisciplinary research regarding the special problems and opportunities related to the management of emerging technologies. It advances the theoretical base of knowledge available to both academicians and practitioners in studying the management of technological products, services, and companies. The Journal is intended as an outlet for individuals conducting research on high technology management at both a micro and macro level of analysis.
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