利用短视频信息预测旅游需求

IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Mingming Hu , Na Dong , Fang Hu
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引用次数: 0

摘要

本研究基于短视频信息,提取了人气和宣传两个解释变量,对旅游目的地(澳门)和旅游景点(中国四姑娘山)的每周旅游需求进行了实证预测。研究结果表明:1)在旅游需求预测中,整合了短视频人气或宣传的模型优于没有这些属性的模型;2)与人气相比,以短视频宣传为特征的模型可以产生更准确的预测;3)结合宣传和人气的模型并不一定优于只包含宣传的模型;4)当模型考虑搜索查询和宣传时,搜索查询有助于提高旅游景点的预测准确性(这种积极影响不适用于目的地)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism demand forecasting using short video information

Based on short video information, this study extracted two explanatory variables, popularity and publicity, to empirically forecast weekly tourism demand for a destination (Macao) and a tourist attraction (Mount Siguniang, China). Results indicated that 1) models integrating the popularity or publicity of short videos outperform models without these attributes in tourism demand forecasting; 2) compared with popularity, models featuring publicity from short videos can generate more accurate forecasts; 3) models combining publicity and popularity do not necessarily exceed the performance of models including only publicity; and 4) when models account for search queries as well as publicity, search queries help improve forecasting accuracy for tourist attractions (this positive impact does not apply to destinations).

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来源期刊
CiteScore
19.10
自引率
9.10%
发文量
135
审稿时长
42 days
期刊介绍: The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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