The unseen pillar of behavior: A review of maintenance goals

Maintenance goals have a fundamental albeit understudied role in human motivation. From health to relationships, to personal possessions and the environment, the things people value require regular care. When maintaining a friendship, for instance, one may need to catch‐up regularly, share life updates and offer support, and occasionally make time to meet and spend time together. Distinct from the more commonly studied approach and avoidance goals, maintenance goals focus on sustaining current states over time, a process that has recently begun to attract increasing scholarly attention. This paper explores the construct of maintenance goals; It provides a comprehensive review of key findings and offers a novel perspective on the potential role of maintenance in individual and collective behavior, centering on topics such as well‐being, leadership, and group perceptions across different cultural contexts. By integrating theory with empirical evidence, this review underscores the necessity of incorporating maintenance goals into a broader psychological framework and recognizes their potential to inform interventions aimed at fostering resilience and stability in an ever‐changing world.