Daniel Mandel Gandrita, Ana Gandrita, David Pascoal Rosado
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引用次数: 0
摘要
目的本文旨在揭示家族企业如何利用游戏化的力量,并阐明阻碍这一成功之路的障碍。研究确定了这些挑战,为游戏化在家族企业中的应用以及监督和参与作为调节变量在这一关系中的作用提供了有价值的见解。设计/方法/途径作者采用定性研究方法中的结构建模法,收集了 n = 200 名参与者的回答。研究结果研究结果表明,家族企业在引入游戏化时需要仔细重新定义成本,同时考虑固定和可变支出。监督的调节作用对用户进化和相关性至关重要,而用户参与则会影响用户和可用性体验。此外,积极的态度也会提高参与度。本研究为有关游戏化和家族企业的文献提供了有价值的见解,并为家族企业主提供了实用指导,帮助他们根据自身独特的组织需求和挑战提出量身定制的价值主张。通过特别关注家族企业,本研究强调了代际差异、所有权结构和文化阻力如何影响游戏化的成功实施。
Challenges and strategies of gamification in family businesses: the moderating effects of supervision and engagement
Purpose
This paper aims to unravel how family businesses can harness the power of gamification and to illuminate the hurdles that obstruct this path to success. The research identifies these challenges providing valuable insights into the application of gamification in family businesses and the role of supervision and engagement as moderator variables in this relationship.
Design/methodology/approach
Using a structural modeling approach in a qualitative research methodology, the authors collected responses from n = 200 participants. The results were analyzed using Spearman’s test and multiple linear regression.
Findings
The research findings reveal that family businesses need to carefully redefine costs when introducing gamification, considering both fixed and variable expenses. The moderating effects of supervision are crucial for user evolution and the correlation, while user engagement influences user and useability experience. Additionally, a positive attitude enhances engagement. Finally, the five key challenges lead to difficulties when implementing gamification strategies.
Practical implications
This research provides valuable insights for the literature on gamification and family business and offers practical guidance for family business owners seeking to introduce a tailored value proposition adapted to their unique organizational needs and challenges.
Originality/value
A novel approach is proposed which, through the integration of gamification strategies with family business dynamics, explores the unique challenges and opportunities that arise within this context. By focusing specifically on family businesses, this study highlights how generational differences, ownership structures and cultural resistance can impact the successful implementation of gamification.
期刊介绍:
Articles should cover the key business disciplines - management, leadership, marketing, logistics, strategy, quality management, entrepreneurship, business ethics, international business, operations management, manufacturing, accounting and finance - specifically relating to experiences and reflections of interest to business and academia worldwide.