游客对在网上博物馆商店购买纪念品的看法

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2024-09-17 DOI:10.1002/jtr.2761

Linsi He, Dallen J. Timothy

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引用次数: 0

摘要

近年来，对在线纪念品的研究越来越多。考虑到游客的看法对纪念品零售商的重要性，以及这方面研究的缺乏，了解游客对这一现象的态度至关重要。总体而言，受访者对网上博物馆商店持中立或积极态度。许多受访者表示，在线购买纪念品并不会影响他们的线下购买。尽管他们对网上纪念品商店持积极态度，但大多数人仍倾向于亲自购买纪念品。本研究为纪念品研究领域的在线和店内商品销售提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tourists' Perceptions of Buying Souvenirs in Online Museum Shops

The study of online souvenirs has increased in recent years. Considering the importance of tourists' perceptions for souvenir retailers, and the lack of studies on this issue, it is critical to understand tourists' attitudes toward this phenomenon. In general, interviewees expressed neutral or positive attitudes toward online museum stores. Online souvenir purchases did not influence their offline purchases, according to many interviewees. The majority of them still prefer to buy souvenirs in person, despite their favorable attitude toward online souvenir stores. This study provides insights into online and in-store merchandising in the area of souvenir studies.

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.