玩家为何花钱购买移动大型多人在线角色扮演游戏？维克索姆和托德的框架

IF 8.2 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information & Management Pub Date : 2024-09-12 DOI:10.1016/j.im.2024.104049

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引用次数: 0

摘要

移动大型多人在线角色扮演游戏（MMORPG）能有效地激励玩家购买游戏中的物品，但人们对移动大型多人在线角色扮演游戏中购买行为的基本因素仍然了解不足。利用 Wixom 和 Todd 框架，我们的研究探讨了技术特征、游戏体验和态度如何推动玩家的购买行为。通过在线调查和访谈，我们发现提升动力和沉浸感对购买意向有显著影响，而沉浸感则受到美学设计、定制化和社交性的影响。这项研究将 Wixom 和 Todd 框架的应用扩展到了游戏领域，并完善了移动 MMORPG 背景下的沉浸感概念。

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Why do players spend money on mobile massively multiplayer online role-playing games? A Wixom and Todd framework

Mobile massively multiplayer online role-playing games (MMORPGs) effectively motivate players to purchase in-game items, but the factors underlying purchase behavior in mobile MMORPGs remain inadequately understood. Utilizing the Wixom and Todd framework, our study explores how technological characteristics, gameplay experience, and attitudes drive players’ purchase behavior. Through online surveys and interviews, we found that advancement motivation and immersion significantly influence purchase intentions, with immersion being impacted by aesthetic design, customization, and sociability. This research expands the application of the Wixom and Todd framework into the realm of gaming and refines the immersion concept in the mobile MMORPG context.

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来源期刊

Information & Management 工程技术-计算机：信息系统

CiteScore

17.90

自引率

6.10%

发文量

123

审稿时长

1 months

期刊介绍： Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.