暂时免费的共享单车会永远改变交通行为吗?免费骑行促销活动对出行需求的影响

IF 3.5 2区 工程技术 Q1 ENGINEERING, CIVIL
Jan Weschke
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引用次数: 0

摘要

价格与交通需求之间的关系是交通模式选择的主要方面之一。对于驾驶或公共交通等传统交通方式而言,价格弹性是众所周知的,但对于共享单车等新型(共享)交通方式的票价和价格,却鲜有研究。尤其是关于使用费对城市共享单车系统出行需求的影响,几乎没有任何证据。因此,本文开发了一种实证方法来估算 2022 年夏季在马萨诸塞州波士顿临时推出的 30 天免费骑行共享单车促销活动的影响。基于马萨诸塞州波士顿和华盛顿特区共享单车系统的每日出行数据,本文采用差分模型进行估算,分析免费收费的影响。结果显示,在促销期间,由于免收使用费,出行需求最多可增加 55%。此外,模型结果显示,即使在免票计划结束三个月后,出行需求仍保持 20% 的增长水平。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Will temporarily free bike sharing change transport behavior forever? Evidence from a free rides’ promotion on trip demand

Will temporarily free bike sharing change transport behavior forever? Evidence from a free rides’ promotion on trip demand

The relation between price and transport demand is one of the main aspects of transport mode choice. While price elasticities are well known for conventional transport modes like driving or public transport, only few studies exist dealing with fares and prices for rather new (shared) modes like bike sharing. In particular, hardly no evidence is available on the impact of the usage fee on trip demand for urban bike share systems. Therefore, the present paper develops an empirical approach to estimate the impact of a temporarily introduced 30-day free bike share rides promotion in Boston, MA in summer 2022. Based on daily trip data of bike sharing systems in Boston, MA and Washington, D.C., a difference-in-differences model is estimated to analyze the impact of the free fare. Results show that trip demand rise by up to 55% due to the waived usage fee during the time of the promotion. Furthermore, model results reveal that trip demand stays at a 20% increased level even three months after the end of the fare free program.

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来源期刊
Transportation
Transportation 工程技术-工程:土木
CiteScore
10.70
自引率
4.70%
发文量
94
审稿时长
6-12 weeks
期刊介绍: In our first issue, published in 1972, we explained that this Journal is intended to promote the free and vigorous exchange of ideas and experience among the worldwide community actively concerned with transportation policy, planning and practice. That continues to be our mission, with a clear focus on topics concerned with research and practice in transportation policy and planning, around the world. These four words, policy and planning, research and practice are our key words. While we have a particular focus on transportation policy analysis and travel behaviour in the context of ground transportation, we willingly consider all good quality papers that are highly relevant to transportation policy, planning and practice with a clear focus on innovation, on extending the international pool of knowledge and understanding. Our interest is not only with transportation policies - and systems and services – but also with their social, economic and environmental impacts, However, papers about the application of established procedures to, or the development of plans or policies for, specific locations are unlikely to prove acceptable unless they report experience which will be of real benefit those working elsewhere. Papers concerned with the engineering, safety and operational management of transportation systems are outside our scope.
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