在加利福尼亚州禁止香料烟草产品后推出的新型 "无薄荷醇 "香烟的青少年口味期望值

IF 4 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Tobacco Control Pub Date : 2024-09-10 DOI:10.1136/tc-2024-058589

Jennifer M Kreslake, Jamie Cordova, Andrew B Seidenberg, Fatma Romeh M Ali, Barbara Schillo, Kristy Marynak

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Multinomial regression models tested associations between predictors (age, gender identity, race and ethnicity, perceived financial situation, smoking status) and expectation of minty/menthol taste. Results Younger age was associated with expectations of minty/menthol taste, controlling for covariates. Respondents aged 13–17 years had greater odds of expecting minty/menthol taste than no minty/menthol taste for all tested new non-menthol brands (Camel Crush Oasis adjusted OR (aOR): 1.30, p<0.05; Camel Crisp aOR: 1.47, p<0.001; Kool Non-Menthol Blue aOR: 1.27, p<0.05; Kool Non-Menthol Green aOR: 1.43, p<0.01), compared to respondents aged 21 and older. Respondents aged 18–20 years had greater odds of reporting minty/menthol expectancies than no minty/menthol expectancies for Camel Crush Oasis (aOR: 1.35, p<0.05) and Kool Non-Menthol Green (aOR: 1.29, p<0.05) compared to those aged 21–25 years. 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引用次数: 0

摘要

背景加利福尼亚州在全州范围内立法禁止销售有香味的烟草产品后，一些卷烟品牌推出了新的变体卷烟，广告宣传为非薄荷卷烟，但却采用了薄荷卷烟营销中常见的设计和文字。方法数据来自烟草流行评估网络（TEEN+）2023 年 2-5 月的全国概率调查（13-25 岁）。向受访者（10 217 人）展示了两个（共四个）"新非薄荷 "品牌广告或包装的图片，以及两个对比品牌（"经典 "非薄荷和薄荷卷烟品牌）的图片。受访者报告了对每个品牌的预期口味（无薄荷/薄荷醇味或任何薄荷/薄荷醇味；"不知道"）。多项式回归模型检验了预测因素（年龄、性别认同、种族和民族、经济状况、吸烟状况）与薄荷/薄荷醇口味预期之间的关联。结果在控制协变量的情况下，年龄越小，对薄荷味/薄荷醇味的期望值越高。与 21 岁及以上的受访者相比，13-17 岁的受访者对所有新测试的非薄荷醇品牌（Camel Crush Oasis 调整 OR：1.30，p＜0.05；Camel Crisp aOR：1.47，p＜0.001；Kool Non-Menthol Blue aOR：1.27，p＜0.05；Kool Non-Menthol Green aOR：1.43，p＜0.01）的薄荷味/薄荷醇味的期望值高于无薄荷味/薄荷醇味的期望值。与 21-25 岁的受访者相比，18-20 岁的受访者对 Camel Crush Oasis（aOR：1.35，p<0.05）和 Kool Non-Menthol Green（aOR：1.29，p<0.05）的薄荷/薄荷醇期望值高于无薄荷/薄荷醇期望值。与非西班牙裔白人受访者相比，非西班牙裔亚裔受访者对 Camel Crush Oasis（aOR：1.89，p<0.01）、Kool Non-Menthol Blue（aOR：1.88，p<0.01）和 Kool Non-Menthol Green（aOR：1.72，p<0.05）的薄荷味/薄荷醇味的期望值高于无薄荷味/薄荷醇味的期望值。讨论年龄越小，对新型非薄荷卷烟薄荷/薄荷醇口味的期望越高。结果引起了人们对这类产品对青少年的潜在吸引力的关注。没有相关数据。

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Youth and young adult flavour expectancies for new ‘non-menthol’ cigarettes introduced following California’s ban on flavoured tobacco products

Background Following California’s statewide law prohibiting the sale of flavoured tobacco products, some cigarette brands introduced new variants advertised as non-menthol, yet featuring design and text commonly found in menthol cigarette marketing. Methods Data are from the February–May 2023 wave of the Tobacco Epidemic Evaluation Network (TEEN+) national probability-based survey (aged 13–25 years). Respondents (N=10 217) were shown images of two (of four) ‘new non-menthol’ brand ads or packaging and two comparators (‘classic’ non-menthol and menthol cigarette brands). Respondents reported expected taste of each (no or any minty/menthol taste; ‘don’t know’). Multinomial regression models tested associations between predictors (age, gender identity, race and ethnicity, perceived financial situation, smoking status) and expectation of minty/menthol taste. Results Younger age was associated with expectations of minty/menthol taste, controlling for covariates. Respondents aged 13–17 years had greater odds of expecting minty/menthol taste than no minty/menthol taste for all tested new non-menthol brands (Camel Crush Oasis adjusted OR (aOR): 1.30, p<0.05; Camel Crisp aOR: 1.47, p<0.001; Kool Non-Menthol Blue aOR: 1.27, p<0.05; Kool Non-Menthol Green aOR: 1.43, p<0.01), compared to respondents aged 21 and older. Respondents aged 18–20 years had greater odds of reporting minty/menthol expectancies than no minty/menthol expectancies for Camel Crush Oasis (aOR: 1.35, p<0.05) and Kool Non-Menthol Green (aOR: 1.29, p<0.05) compared to those aged 21–25 years. Compared to non-Hispanic white respondents, non-Hispanic Asian respondents had greater odds of expecting minty/menthol taste than no minty/menthol taste for Camel Crush Oasis (aOR: 1.89, p<0.01), Kool Non-Menthol Blue (aOR: 1.88, p<0.01) and Kool Non-Menthol Green (aOR: 1.72, p<0.05). Discussion Younger age was associated with expectations of new non-menthol cigarettes having a minty/menthol taste. Results raise concerns regarding the potential appeal of these products to youth and young adults. No data are available.

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.