跨越组织边界的价值创造:迈向价值差距理论

IF 4 Q2 BUSINESS
David Eriksson, Per Hilletofth, Wendy Tate, Kim Hua Tan
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引用次数: 0

摘要

目的本研究旨在通过将服务质量差距模型扩展到全球制造业价值链的背景下,探索价值链管理(VCM)中的价值差距并将其理论化。设计/方法/途径本研究通过对瑞典一家小型家族家具批发商 Alpha 的案例研究,对服务质量差距模型进行了调整,并将其纳入了 VCM 框架。调查研究了整个行动者网络的价值创造和交付过程,强调了各种差距是如何在价值链的不同阶段出现的。研究结果这项研究确定并描述了几种价值差距,包括与消费者理解、制造能力和价值链协调有关的差距。价值创造差距源于对消费者需求和产品特点的沟通不畅,而价值交付差距则主要与制造能力和材料限制有关。研究局限/启示虽然本研究对价值差距的出现提供了见解,但还需要进一步研究,以确定这些差距的程度和缩小策略。此外,了解消费者如何评价新产品仍是一个重要的研究领域。社会影响通过解决价值差距问题,企业可以提高消费者满意度,并最大限度地减少因消费者期望与交付价值不一致而导致的潜在不满。这反过来又能改善与消费者和价值链中其他参与者的关系。原创性/价值这项研究从一个新的视角探讨了价值链管理中的价值差距,将服务质量差距模型扩展到了制造业领域。它强调了管理价值创造和交付流程对于增强全球市场竞争优势的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Value creation across organizational borders: towards a value gap theory

Purpose

This study aims to explore and theorize value gaps within value chain management (VCM) by extending the service quality gap model to the context of global manufacturing value chains.

Design/methodology/approach

Drawing upon a case study of a small, family-owned Swedish furniture wholesaler, Alpha, this research adapts the service quality gap model and integrates it into the VCM framework. The investigation examines the value creation and delivery processes across a network of actors, highlighting how various gaps emerge at different stages of the value chain.

Findings

The study identifies and describes several value gaps, including those related to consumer understanding, manufacturing capabilities and coordination across the value chain. Value creation gaps arise from poor communication about consumer needs and product features, whereas value delivery gaps are mainly tied to manufacturing capacity and material restrictions. These gaps can result in misalignment between consumer expectations and the delivered value.

Research limitations/implications

Although this study provides insights into the emergence of value gaps, further research is needed to determine the magnitude and reduction strategies for these gaps. In addition, understanding how consumers evaluate new products remains a critical area for investigation.

Practical implications

The research highlights the significance of a coordinated approach to managing value creation and delivery processes. It underscores the need for companies to capture accurate consumer data, consider manufacturing capabilities and engage in effective coordination with various actors in the value chain.

Social implications

By addressing value gaps, companies can enhance consumer satisfaction and minimize potential dissatisfaction caused by misalignment between consumer expectations and delivered value. This, in turn, can lead to improved relationships with consumers and other actors within the value chain.

Originality/value

This research offers a novel perspective on value gaps in VCM, extending the service quality gap model to the realm of manufacturing. It underscores the importance of managing both value creation and delivery processes for enhancing competitive advantage in a global market.

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来源期刊
CiteScore
8.30
自引率
4.80%
发文量
34
期刊介绍: Articles should cover the key business disciplines - management, leadership, marketing, logistics, strategy, quality management, entrepreneurship, business ethics, international business, operations management, manufacturing, accounting and finance - specifically relating to experiences and reflections of interest to business and academia worldwide.
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