Andrés Tapia, Nicholas Simpson, Carolyn Smith-Morris
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引用次数: 0
摘要
由于土著人民的自主性和生活方式面临着来自主流媒体影响的独特挑战,土著 广播被用来促进这些群体的社区内部参与。虽然篇幅不多,但长期以来的文献揭示了土著广播的优势和弱点,尽管快速变化的传播环境为这些媒体资源提供了新的可能性。我们的研究是一项社区-学术合作项目,在厄瓜多尔亚马逊中部和南部的两个土著社区采用了探索性和混合(调查、访谈和观察)方法。原住民广播电台 La Voz de la CONFENIAE(厄瓜多尔亚马逊原住民联盟)寻求开展一项影响评估,以衡量广播节目的特点和影响程度,同时关注听众对原住民广播电台的目的、功能和适当影响指标的优先考虑。2022 年 7 月和 8 月,我们在两个社区共进行了 92 次调查和 30 次访谈。我们的调查结果显示:(a) 该电台对其收听范围内的原住民社区具有信息功能;(b) 电台节目从收听听众和向收听听众双向传递家庭、社区和文化知识;(c) 收听听众反过来又促使他们采取行动和参与。在讨论中,我们发现了改进对社区广播作为社区双向资源的评估的机会。我们的工作还推进了土著社区广播自我决定和利益相关者驱动的评估模式,特别关注广播信息的物质(如行为)影响以及广播支持其所服务社区所期望的社区和集体参与的潜力。
Assessing Indigenous Community Radio as Two-Way Communications Infrastructure: Communal Engagement and Political Mobilization in Ecuador
Because Indigenous peoples face unique challenges to their autonomy and lifeways from dominant media influences, Indigenous radio has been used to facilitate intra-community engagement among these groups. A small but long-standing literature reveals both strengths and vulnerabilities of Indigenous radio, though the rapidly changing communications landscape suggests new possibilities for these media sources. Our research was a community–academic collaboration that employed exploratory and mixed (survey, interview, and observational) methods across two Indigenous communities in the Central and Southern Amazon of Ecuador. The Indigenous radio station, La Voz de la CONFENIAE (Confederación de las Nacionalidades Indígenas de la Amazonía Ecuatoriana), sought to perform an impact assessment that would measure both the character and extent of the impact of radio programming with sensitivity to the priorities of listeners as to the purpose, function, and appropriate impact metrics for an Indigenous radio station. A total of 92 surveys and 30 interviews across two communities were conducted in July and August of 2022. Our findings reveal (a) the informational function of this radio for the Indigenous communities in its listening reach; (b) that radio programming conveys family, community, and cultural knowledge bi-directionally both from and to its listening audience; and (c) that members of the audience were, in turn, prompted to action and engagement. In our discussion, we identify opportunities to improve the assessment of community-owned radio as a bidirectional resource for communities. Our work also advances a model of self-determined and stakeholder-driven evaluation for Indigenous community radio, with particular attention to the material (e.g., behavioral) impacts of radio messages and potential for radio to support communal and collective engagements desired by the communities it serves.