创意美食旅游体验的前因后果:品牌资产洞察

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Ahmed Magdy
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引用次数: 0

摘要

本研究将创意美食旅游体验(CFTE)理念引入高级餐厅市场,从而拓宽了对美食旅游的理解。研究探讨了创意美食旅游体验的诱因和可能的结果,还调查了品牌资产的作用。它还将员工凝聚力作为个人环境的一个组成部分,并通过研究品牌资产作为 CFTE 的一个独特结果,将平衡理论与品牌体验理论联系起来。一项针对 574 名美食游客在正宗埃及高级餐厅进行的研究结果表明,感官和个人环境要素对消费者的 CFTE 有很大的有利影响,其中餐厅氛围的影响最大。结果表明,CFTE 会影响品牌意识、品牌形象和感知质量。值得注意的是,品牌信任调节了感知质量和品牌忠诚度之间的关系,但没有调节品牌认知、品牌形象和品牌忠诚度之间的关系。这项研究为餐饮业者做出了重要贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Antecedents and consequences of the creative food tourism experience: Brand equity insights
This study introduces the creative food tourism experience (CFTE) idea to the fine-dining restaurant market, thereby broadening the understanding of food tourism. It examines the CFTE triggers and possible outcomes and also investigates the role of brand equity. It also incorporates staff cohesion as a personal environmental component and ties the balance theory to the brand experience theory by examining brand equity as a distinct outcome of CFTE. The results of a study conducted on 574 food tourists in authentic Egyptian fine dining establishments show that sensory and personal environment elements have a large and favourable impact on consumers’ CFTE, with restaurant atmosphere having the greatest influence. The results suggest that CFTE influences brand awareness, brand image, and perceived quality. Remarkably, brand trust moderates the relationship between perceived quality and brand loyalty but not the one between brand awareness, brand image, and brand loyalty. The study provided a significant contribution to restaurateurs.
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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