多面市场中的质量差异和最优定价策略

IF 2.9 3区经济学 Q1 ECONOMICS

Quarterly Review of Economics and Finance Pub Date : 2025-01-01 DOI:10.1016/j.qref.2024.101900

Soo Jin Kim , Pallavi Pal

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引用次数: 0

摘要

本文分析了具有正外部性的多方市场中的广义质量差异化模型，从而对企业的最优定价结构提出了新的见解。我们发现，买方的质量差异化不仅影响涉及差异化的一方，而且由于跨方网络外部性也会影响另一方，从而影响多方企业的定价结构。此外，质量差异化还会影响平台所有选择变量之间的战略关系，使平台能够战略性地利用质量差异化来增加利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Quality differentiation and optimal pricing strategy in multi-sided markets

This paper analyzes the generalized quality differentiation model in multi-sided markets with positive externalities, which leads to new insights into the optimal pricing structure of the firm. We find that quality differentiation for buyers affects not only the side involving differentiation but also the other side due to cross-side network externalities, thereby affecting the pricing structure of multi-sided firms. In addition, quality differentiation affects the strategic relationships among all the choice variables for the platform, enabling the platform to strategically use quality differentiation to increase its profits.

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来源期刊

Quarterly Review of Economics and Finance ECONOMICS-

CiteScore

6.00

自引率

2.90%

发文量

118

期刊介绍： The Quarterly Review of Economics and Finance (QREF) attracts and publishes high quality manuscripts that cover topics in the areas of economics, financial economics and finance. The subject matter may be theoretical, empirical or policy related. Emphasis is placed on quality, originality, clear arguments, persuasive evidence, intelligent analysis and clear writing. At least one Special Issue is published per year. These issues have guest editors, are devoted to a single theme and the papers have well known authors. In addition we pride ourselves in being able to provide three to four article "Focus" sections in most of our issues.