通过企业社会责任一致性增强组织吸引力:考察企业虚伪性、概念流畅性和主动沟通对人力资源招聘的影响

IF 8.3 2区 管理学 Q1 BUSINESS
Hong‐yan Li, Xianxian Duan, Qiang Fu
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引用次数: 0

摘要

将企业社会责任(CSR)纳入组织战略已变得至关重要,这表明企业致力于道德行为和可持续发展实践。本文探讨了企业社会责任实践的一致性如何影响组织的吸引力。借鉴印象形成的连续模型理论,本文分别进行了两项研究,探讨企业社会责任一致性(包括企业社会责任一致性和不一致性)对组织吸引力的影响。此外,这些研究还旨在评估概念流畅性和感知到的企业虚伪性在这一关系中的中介作用,以及两种企业传播策略(主动传播和被动传播)的调节作用。研究发现,对企业虚伪性的感知在企业社会责任实践不一致与组织吸引力之间起着重要的中介作用。主动传播策略的使用削弱了这种中介效应。与此相反,概念流畅性被认为是企业社会责任实践一致性与组织吸引力之间关系的关键中介因素,其中介效应因积极主动的沟通策略而增强。本研究通过关注企业社会责任举措的时间稳定性做出了新的贡献,并拓宽了人们对长期持续参与企业社会责任活动是否比偶尔或随机举措更能增强组织吸引力的理解。本研究扩展了企业社会责任感知与求职者之间关系的理论,为后流行病时代的企业社会责任活动和人力资源招聘实践提供了指导和建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Enhancing organizational attractiveness through CSR consistency: Examining the impact of corporate hypocrisy, conceptual fluency, and proactive communication in HR recruitment
Incorporating corporate social responsibility (CSR) into organizational strategies has become essential, demonstrating a dedication to ethical conduct and sustainable practices. This paper investigates how consistency in CSR practices impacts organizational attractiveness. Drawing upon the theory of the continuum model of impression formation, two separate studies were undertaken to investigate the influence of CSR consistency (both consistent and inconsistent CSR) on the appeal of organizations. Besides, these studies aimed to evaluate the mediating roles of conceptual fluency and perceived corporate hypocrisy in this relationship, as well as the moderating effect of two corporate communication strategies (proactive and passive). The study found that perceptions of corporate hypocrisy played a significant mediating role in the link between inconsistent CSR practices and the appeal of an organization. This mediating effect was diminished by the use of proactive communication strategies. In contrast, conceptual fluency was identified as a key mediator in the relationship between consistent CSR practices and organizational attractiveness, with its mediating effect being enhanced by proactive communication strategies. This study makes a novel contribution by focusing on the temporal stability of CSR initiatives and broadens the understanding of whether sustained engagement in CSR activities over time confers greater organizational attractiveness than occasional or random initiatives. This study extends the theory of the relationship between perceived CSR and job seekers and provides guidance and recommendations for CSR activities and HR recruitment practices for companies in the post‐epidemic era.
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来源期刊
CiteScore
17.20
自引率
16.30%
发文量
189
期刊介绍: Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.
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