Conceptual Modeling for Early-Phase Decision-Making in the Maritime Industry: A Case Study of Power Generation System Concept Selection

This study examines the use of conceptual modeling to aid in selecting a power generation system concept in the maritime industry. The research objective is to understand how conceptual modeling can enhance decision-making during the early phases of concept evaluation. The study was conducted at a world-leading maritime technology company to address the need for more formal processes to support decision-making in complex development projects. The study applied a conceptual modeling approach in an industry case to facilitate decision-making in the early phases of a development project. The study shows that conceptual modeling is effective in supporting early-phase decision-making in the development project. Conceptual models effectively manage complexity, enhance understanding, and enable effective communication among team members. By combining conceptual modeling with a Pugh matrix, informed decision-making is facilitated, aligning with stakeholders' objectives. Overall, conceptual modeling provides a structured representation of the problem domain, guiding early-phase decision-making.