Woojin Lee , SooCheong (Shawn) Jang , Hong Soon Kim
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The effect of digital transformation: Boosting productivity in the restaurant industry
This study investigated the effect of digital transformation on firm productivity in the restaurant industry. Based on the notion that digital transformation enables streamlined operations, this study hypothesized that digital transformation positively influences restaurant productivity in both front-of-house and back-of-house areas. Using text analysis, the annual reports of restaurant firms were analyzed to measure the level of digital transformation. The empirical findings revealed that digital transformation in both front-of-house and back-of-house areas has a positive effect on overall firm-level productivity in the restaurant industry. This suggests that using front-of-house technologies to assist customer processes and back-of-house technologies to streamline administrative and kitchen tasks can help overcome low productivity issues within restaurant firms. This study also demonstrated that digital transformation in front-of-house areas could maximize productivity for geographically diversified restaurant firms, while the positive effect of digital transformation on firm productivity was not significantly greater in quick-service restaurants than full-service restaurants.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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