极限运动的数字化:是福还是祸?

Willem Standaert, Elena Mazurova
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引用次数: 0

摘要

本研究旨在确定数字技术在动作运动的表演和商业方面的应用如何创造和破坏价值。研究结果与动作运动表演相关的数字技术应用所创造的价值分为两类:表演提升和表演评估。与极限运动商业化相关的价值创造与特定技术有关,特别是视频流和集中数据与参与平台,以及博彩和使赞助更可衡量的可能性。值得注意的是,这种价值创造机会也伴随着可能的价值破坏,因为它们干扰了动作体育的精神(即独特性和特殊文化)。原创性/价值本文从服务主导逻辑出发,采用价值创造/破坏视角,首次研究了表演和商业化领域的数字化如何进一步加剧与动作体育精神相关的紧张关系。我们的研究方法在数字技术类型、极限运动学科和利益相关者方面都具有包容性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digitalization in action sports: blessing or curse?

Purpose

This study aims to identify how the use of digital technology for performance and commercial aspects of action sports can both create and destruct value.

Design/methodology/approach

Exploratory research based on 30 interviews with coaches, athletes, judges, federations, fans and sponsoring organizations from Europe, across five action sport disciplines that are included in the Olympic program.

Findings

Value creation of digital technology use related to the performance aspect of action sports fall into two categories: performance enhancement and performance evaluation. Value creation related to the commercialization aspect of action sports relate to specific technologies, in particular a video streaming and a centralized data and engagement platform, as well as to possibilities for betting and making sponsoring more measurable. Notably, such value creation opportunities are also accompanied by possible value destruction, as they interfere with the ethos of action sports (i.e. the unique nature and special culture).

Originality/value

Drawing from service-dominant logic and adopting the value creation/destruction lens, this paper is the first to study how digitalization in the areas of performance and commercialization may further intensify tensions related to the ethos of action sports. Our approach is inclusive in terms of the types of digital technologies, action sport disciplines and stakeholders considered.

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