International Journal of Sports Marketing and Sponsorship

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International Journal of Sports Marketing and Sponsorship - 最新文献

How does the adoption of ChatGPT influence soccer betting? A reasoned action perspective

Pub Date : 2025-03-18 DOI: 10.1108/ijsms-09-2024-0254 Halime Dinç, Paak Phantumabamrung, Hüseyin Çevik, Bülent Gürbüz, Barkın Serhat Yeşiltepe, Metin Argan, James J. Zhang

How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit

Pub Date : 2025-03-11 DOI: 10.1108/ijsms-12-2024-0325 Weisheng Chiu, Cindy Lee, Hyejin Bang, Jie Chen

The influence of sponsorship effectiveness on consumer perceptions and purchasing behavior in esports

Pub Date : 2025-03-10 DOI: 10.1108/ijsms-10-2024-0282 Yu-Feng Wu, Yu-Tai Wu, Bo-Ching Chen

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