卷烟包装因素、销售点营销和个人因素与在校青少年吸烟意向的关联机制。

IF 2.2 4区 医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Kavita Jetly, Aniza Ismail, Noraryana Hassan, Azmawati Mohammed Nawi
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引用次数: 0

摘要

背景:吸烟是最容易预防的死亡原因之一:本研究旨在探讨烟盒因素、销售点营销和个体因素(心理反应特质)之间的联系,以预测在校青少年的吸烟意向:这是一项横断面研究,在 6 所城市中学中进行。采用了一份经过预先测试和验证的自填式问卷。结构方程模型的数据分析采用 SMART-PLS v3.2.8 进行。主要结果测量:主要结果测量是在一个基于理论的模型中确定烟盒因素、销售点营销和个体因素(心理反应特质)对预测在校青少年吸烟意向的直接和间接影响:共有 386 名符合纳入标准的青少年参与了研究。图形警示信息反应(β = .153,P ≤ .001)、传统包装接受度(β = .297,P = .004)和心理反应特质(β = .174,P ≤ .001)与吸烟意愿呈正相关。图片警告负面情绪(β = -.153,P = .001)与吸烟意愿呈负相关。心理反应特质与信息反应呈正相关(β = .340,P≤ .001)。然而,对销售点营销的回忆暴露和对传统包装的包装评价与吸烟意愿没有正相关(分别为 β = .038,P = .215 和 β = -.026,P = .39)。图片式警示信息反应也对心理反应特质与吸烟意向之间的关系起到正向中介作用(β = 0.05,P = .001)。该模型具有很强的预测能力:总之,烟盒因素和心理反应特质对预测吸烟意愿至关重要。因此,政策制定者在制定吸烟政策时应考虑这些因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mechanism Linking Cigarette Pack Factors, Point-of-Sale Marketing and Individual Factors With Smoking Intention Among School-Going Adolescents.

Context: Tobacco usage accounts for one of the most preventable causes of death.

Objective: This study aimed to explore mechanisms linking cigarette pack factors, point-of-sale marketing, and individual factors (psychological reactant trait) to predict smoking intention among school-going adolescents.

Design, setting, and participants: This was a cross-sectional study conducted among 6 urban secondary schools. A pretested and validated self-administered questionnaire was used. Data analysis for structural equation modeling was done using SMART-PLS v3.2.8.

Main outcome measure: The main outcome measure was to determine the direct and indirect effects of cigarette pack factors, point-of-sale marketing, and individual factors (psychological reactant trait) to predict smoking intention among school-going adolescents in a theory-based model.

Results: A total of 386 adolescents fulfilling the inclusion criteria participated. Pictorial warning message reactance (β = .153, P  ≤ .001), pack receptivity of conventional pack (β = .297, P  = .004), and psychological reactant trait (β = .174, P  ≤ .001) were positively related to smoking intention. Pictorial warning negative affect (β = -.153, P  = .001) was negatively related to smoking intention. The psychological reactant trait was positively related to message reactance (β = .340, P  ≤ .001). However, recall exposure to point-of-sale marketing and pack appraisal of conventional pack was not positively related to smoking intention (β = .038, P  = .22 and β = -.026, P  = .39, respectively). Pictorial warning message reactance also positively mediates the relationship between psychological reactant trait and smoking intention (β = 0.05, p = .001). The model has strong predictive power.

Conclusion: In conclusion, cigarette pack factors and psychological reactant traits are essential in predicting smoking intention. Hence, policymakers should consider these factors in developing smoking policies.

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来源期刊
Journal of Public Health Management and Practice
Journal of Public Health Management and Practice PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
3.40
自引率
9.10%
发文量
287
期刊介绍: Journal of Public Health Management and Practice publishes articles which focus on evidence based public health practice and research. The journal is a bi-monthly peer-reviewed publication guided by a multidisciplinary editorial board of administrators, practitioners and scientists. Journal of Public Health Management and Practice publishes in a wide range of population health topics including research to practice; emergency preparedness; bioterrorism; infectious disease surveillance; environmental health; community health assessment, chronic disease prevention and health promotion, and academic-practice linkages.
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