制定将志愿者转化为捐赠者的策略

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引用次数: 0

摘要

对非营利组织志愿者和捐赠者的研究一致表明,为慈善机构提供志愿服务的个人比非志愿者更有可能为该组织提供资金捐赠。对于非营利组织的领导者来说,这为他们提供了一个明确的机会,通过关注那些已经通过志愿服务支持其组织的人,来扩大他们的捐赠者基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Craft strategies to convert volunteers to donors

Research looking at nonprofit volunteers and donors consistently shows that individuals who volunteer with a charity are far more likely than non-volunteers to also donate financially to the group. For nonprofit leaders, this offers a clear opportunity to expand their donor base by focusing on those who already support their organization through volunteer service.

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