数字公共关系研究的演变

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2024-09-02 DOI:10.1016/j.pubrev.2024.102505

Eyun-Jung Ki , Tugce Ertem-Eray , Gabriele Hayden

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引用次数: 0

摘要

这项文献计量分析考察了数字公共关系研究在 27 年间的演变，并评估了其学术轨迹。本研究试图阐明：1）该领域的主要贡献者；2）塑造数字公共关系领域的关键文章；3）纵向探索的主要研究主题。从数字公共关系诞生之初到 2022 年，六种公共关系期刊的引用数据让我们得出结论，数字公共关系的发展和普及在学术界是稳定的。我们的研究结果为当前的研究提供了一个全面的概述，并强调了数字公共关系研究的整体性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The evolution of digital public relations research

This bibliometric analysis examines the evolution of digital public relations research over a 27-year span and assesses its academic trajectory. This study seeks to clarify 1) the prominent contributors to the field, 2) key articles shaping the field of digital public relations, and 3) the predominant research themes explored longitudinally. The data, encompassing citations in six public relations journals from the inception of digital public relations until 2022, allow us to conclude that the growth and popularity of digital public relations is steady in the scholarship. Our findings offer a comprehensive overview of the current research and highlight the integral facets that have consistently underpinned digital public relations research.

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.