Daniel Wuebben , Emily Wang , Emma Gomez Domingo , Juan Romero-Luis
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Diverging paths, converging goals: Framing crisis to kairos in Bill Gates's and Greta Thunberg's climate discourse
This article introduces a typology of nine communication frames and analyzes how they operate in Bill Gates's How to Avoid a Climate Catastrophe (2021) and Greta Thunberg's The Climate Book (2022). The typology draws special attention to how non-fiction books are vehicles that can appeal for timely action (i.e. kairos), establish authorial ethos, disseminate climate science, and advocate for climate activism and energy transitions. The application of the typology highlights the books' narrative arcs: Gates and Thunberg both begin by acknowledging the reality and severity of the climate crisis and the correspondence between social progress and justice. Then, their arguments diverge: Thunberg critiques ineffective policies, cites climate science, and urges immediate social action; Gates provides economic context to support his appeals for innovation spurred by applied science. Towards their conclusions, the two authors' rhetorical appeals converge again as they each advocate for timely action. The results of this thematic analyses reinforce the value of book-length arguments that engage scientific evidence and envisage urgent individual and collective responses to climate crises.
期刊介绍:
Energy Research & Social Science (ERSS) is a peer-reviewed international journal that publishes original research and review articles examining the relationship between energy systems and society. ERSS covers a range of topics revolving around the intersection of energy technologies, fuels, and resources on one side and social processes and influences - including communities of energy users, people affected by energy production, social institutions, customs, traditions, behaviors, and policies - on the other. Put another way, ERSS investigates the social system surrounding energy technology and hardware. ERSS is relevant for energy practitioners, researchers interested in the social aspects of energy production or use, and policymakers.
Energy Research & Social Science (ERSS) provides an interdisciplinary forum to discuss how social and technical issues related to energy production and consumption interact. Energy production, distribution, and consumption all have both technical and human components, and the latter involves the human causes and consequences of energy-related activities and processes as well as social structures that shape how people interact with energy systems. Energy analysis, therefore, needs to look beyond the dimensions of technology and economics to include these social and human elements.