是什么推动了游客在城市目的地的可持续流动?十个欧洲首都城市的启示

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
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引用次数: 0

摘要

旅游业的增长带来了利益,但也给城市交通系统带来了压力,尤其是在与商业和当地生活交织的首都。城市可持续交通发展通常以居民的交通需求为中心,却往往忽视了游客不可持续的出行习惯。本研究重点关注影响可持续游客交通的关键因素,强调城市管理部门必须解决这一问题。基于对十个欧洲首府城市和 5220 名游客的研究,本研究提供了关于城市旅游交通的独特视角。首先,我们设计了一个 DCSM 指数(目的地城市可持续交通指数)来反映城市交通系统的可持续性,该指数整合了城市交通模式的数据以及促进可持续交通同时阻止不可持续交通的因素。然后,将该指数嵌入有序对数模型,并以游客的可持续交通选择作为因变量。研究结果表明,目的地城市的特征和游客家乡的交通偏好,再加上住宿和旅行细节,在很大程度上影响着游客在目的地的交通决策。这些见解强调了通过推进环境友好型交通系统、加强城市规划和优化酒店定位来塑造可持续游客行为的潜力。然而,必须承认的是,如果不通过教育影响游客在国内的常规行为,他们的旅行选择可能会持续下去。这项研究强调,要真正促进游客的可持续交通行为,就必须采取综合战略,将针对特定目的地的行动和行前教育活动结合起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What drives tourists’ sustainable mobility at city destinations? Insights from ten European capital cities

The growth in tourism has brought benefits but also pressured urban transportation systems, particularly in capitals where it intersects with business and local life. While urban sustainable mobility development typically centers on the transportation needs of the residents, it frequently neglects the unsustainable travel habits of tourists. This study focuses on the key elements influencing sustainable tourist transportation, stressing the imperative for city administrations to tackle this concern. Based on a study of ten European capital cities and 5220 individual tourists, unique perspectives on urban tourist transportation are provided. Initially, a DCSM index (Destination City’ Sustainable Mobility Index) was crafted to mirror the sustainability of urban transportation systems, integrating data on cities’ transportation modes and factors promoting sustainable transportation while deterring unsustainable options. This index was then embedded in an ordered logit model, with the sustainable transportation choices of tourists as the dependent variable. The findings show that the traits of the destination city and the transportation preferences from the tourist’s home location, combined with accommodation and trip details, considerably influence their transportation decisions at the destination. These insights underline the potential to mold sustainable tourist behaviors by advancing environmentally friendly transportation systems, enhancing urban planning, and optimally positioning hotels. However, it is vital to acknowledge that without influencing tourists’ routine behaviors at home through education, their travel choices might persist. This research underscores the need for holistic strategies that integrate both destination-specific actions and pre-trip educational initiatives to truly promote tourists’ sustainable transportation behavior.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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